The Strengths and Weaknesses of Focus Group Research Essay Example

The Strengths and Weaknesses of Focus Group Research Essay Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information. Carson et al (2001, p. 114) refers to focus groups as â€Å"A research technique that collects data through group interaction on a topic or topics†. They also suggest that the central distinctive characteristic of focus groups is group interaction, which generates a mass of data, which would be inaccessible without using focus groups. Focus groups are used in many industries to collect ideas and understanding. Carson et al (pg 8) suggest that groups as a social research tool have been used for some time but the term ‘focus group’ was established in the classic study, The Focused Interview by Merton et al (1956). Merton’s study influenced the creation of the procedures that are now accepted as common practice in focus groups. Although this particular method possesses a substantial number of strengths, focus groups also occupy a number of weaknesses that disadvantage the researcher and limit findings which can be discussed in relevance to theories. Firstly, Dawn Snape and Liz Spencer (2003, p. 3) propose that it is important to define the practice of qualitative data before discussing the implications of it. They also suggest that qualitative research is difficult to define and can never entirely be classified. We will write a custom essay sample on The Strengths and Weaknesses of Focus Group Research specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Strengths and Weaknesses of Focus Group Research specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Strengths and Weaknesses of Focus Group Research specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They infer that there is a wide consensus that qualitative research is a naturalistic and interpretive approach, with an emphasis on the understanding of the meanings which people attach to phenomena. This point is supported by Alan Bryman, he comments: â€Å"The way in which people being studied understand and interpret their social reality is one of the central motifs of qualitative research. † (Bryman, 1998, P. 8) Snape and Spencer refer to qualitative research as a complex, subjective and observational approach which takes focus on participant’s frames of reference. There are no rules or single accepted way of exerting qualitative research, the methods are dependent on; ontology, the beliefs regarding the social world and epistemology, the beliefs regarding the nature of knowledge. In addition, qualitative research draws on philosophical, psychological and sociological ideas in order to search for in-depth data to aid the explanation of social phenomena. The key argument of qualitative research is that human behaviour is not simply driven by external forces; humans actively contribute to the construction of their own social world. The central purpose of qualitative research is to explore meanings by interpreting data, rather than searching for specific answers by quantifying empirical data. A major critique of qualitative research is the fact that everyone is different and holds and creates their own schemas, so therefore there can be no definitive answer or explanation. The history of qualitative research is also important to acknowledge, in order to place focus groups into context. Traditionally, social science research imitated natural science methods in an attempt to create universally accepted laws. Social science suppresses many philosophical underpinnings, which influenced this consensus. There were three key people implicated in these underpinnings, each pursuing the idea of the previous. The first key philosopher was Rene Descartes (1596-1650), an empirical researcher. In his book, Discourse on Method (1637), Descartes suggested that the search for the truth could be completed by using methods of objectivity, in order to accumulate observable evidence. Following Descartes was another key philosopher, David Hume (1711-1776), also an empirical researcher. Hume also believed that objectivity, as well as unbiased and direct observation, could produce substantial empirical evidence. Lastly, Auguste Comte (1798-1857), a sociologist and empirical researcher, proposed that the invariant laws apparent in natural science were also present in matters of social science. Comte implied that research methods used in natural science were also appropriate to the study of social science and phenomena. Comte influenced 20th Century research paradigms, which resulted in a school of thought called positivism. Positivism states that only observable phenomena count as knowledge. Positivism also promotes scientific research methods and empirical testing of hypotheses. Positivism encouraged the formalising of quantitative research methods, collecting numerical data. However, other philosophical perspectives challenged positivism. Immanuel Kant, (1724-1804), a philosopher, suggested that there were other ways to understand the world. He believed knowledge could be acquired through interpretations and experiences. Other perspectives, such as that of Kant, consequently led to the employment of another school of thought called interpretivism. Interpretivism promotes subjective understanding of meaningful experiences. Interpretivism encouraged the formalising of Qualitative research methods to overcome the limitations that quantitative research possessed. The use of focus groups as a qualitative and interpretive method of enquiry comprises of a number of strengths and weaknesses. One of the most prominent strength of focus groups is the ability to collect both new and rich information. Carson et al (p. 114) suggest that the new results that focus groups produce could not be possible with other methods of enquiry as they do not allow the same sense of exploration. They argue that focus groups are an exploratory and developmental method of enquiry, not limited to just listening to what people have to say but by using interpretation skills, generates insights into the sources of certain behaviours and perceptions. Furthermore, Carson et al (p. 115) argue that focus groups can contribute information that may help to; obtain pre-conceived ideas and stimulate new ideas on, help to diagnose former or potential problems, generate further research ideas and establish how participants discuss and construct their own schema of phenomena. Additionally, they believe that meaningful construct is interpreted from the highlighting, exchanging and revising of opinions, perceptions and differences. Another strength of focus groups is the depth of understanding of the generated information. Carson et al (p. 115-116) imply that depth of understanding enabled by focus group allows a deeper appreciation of the phenomenon. They also outline the fact that focus groups bring together and allow the analysis of diverse opinions rather than a single one, which would generate from other methods of enquiry. The discussion of these opinions, which allow participants to share their own ideas and listen to others, creates a type of forum. This allows the researcher to note the response of one participant to another. As a result, the researcher is at an advantage as they have no need to speculate about differences in participants and data as this is evident within the focus group transcript. Ritchie and Lewis (2003, p. 87) agree with this theory as they imply that allowing the participants of a focus group to refer to their own personal experiences influences them to build upon what other participants have said and refine their own view, this creates a more in depth discussion and findings. However, Silverman (2001, p. 221) argues that researchers should not rely on experience to count as knowledge: â€Å"The assumption that ‘experience’ is paramount is not at all new†¦to focus on ‘experience’ alone undermines what we know about the cultural and linguistic fo rms which structure what we count as ‘experience’. Furthermore, another prominent strength of focus groups as a research tool is flexibility and group interaction. Flexibility and group interaction is the most fundamental and unique aspect of focus groups. Ritchie and Lewis (p. 175) suggest that group interaction is a major strength of focus groups as it allows an open and energetic discussion built on motivation and enjoyment. Ritchie and Lewis (p. 188) also propose that these conditions allow a more truthful debate, which are more in depth and passionate. Ritchie and Lewis explain that group interaction enables participants to work together, quickly developing a ‘synergy’ which allows greater depth of insight into even the most challenging of subjects. This confidence allows the participants to dominate the focus group procedure thus allowing them to determine their own narrative, helping to expose the culture and values of each individual. Ritchie and Lewis describe this strength as â€Å"the most productive phase of the group process. †(Ritchie and Lewis J, 2003, p. 176) Carson et al (p. 16) agree with Ritchie and Lewis by suggesting that â€Å"interaction is a unique strength of focus groups and should improve the quality of the ideas and opinions generated†. They propose that the participants act upon their own comparisons and ideas rather than relying on the moderator as a medium of discussion or speculation. Carson et al further their explanation by emphasizing that the vital strength of focus groups, as a qualitative and interpretive research tool, is its capacity to expose intricate behaviours and motivations. Carson et al infer that this strength is a simultaneous reaction to group interaction. Furthermore, the role of the researcher within this interaction is also advantaged. Ritchie and Lewis highlight the fact that the role of the researcher in the group is more active and physical than in interviews. Denzin and Lincoln (1994, unknown source) agree by stating: â€Å"Qualitative research is a situated activity that locates the observer in the world. † This quote infers that they believe that focus groups allow the researcher to situate themselves and get involved. This is a significant strength of focus groups as it allows the researcher to actively listen then act upon given information by using appropriate probes to gain further or richer information. However, this theory is over shadowed by a weakness of focus groups, the lack of control and high level of unpredictability. Ritchie and Lewis (p. 116) state that sometimes it is difficult for the researcher to dominate a focus group. Participants can easily move from the focal topic of discussion to a topic that they would prefer to talk about; this may have no relevance to the phenomena being researched. Never the less, group interaction, according to Ritchie and Lewis ( p. 175), allows prominent socially accepted views, behaviours and norms to be revealed to the researcher. Ritchie and Lewis refer to this feature as a potentially valuable aspect of data as it allows the researcher to assess the context and vulnerability of the participant’s ideas. However, it is important to note that this data must be monitored and compared to transcripts later on, as the participants generally become more comfortable with expressing less confirming views. This is evident in a prominent weakness of focus groups called demand characteristics. Ritchie and Lewis (p. 185) suggest that participants may realise the intentions of the researcher and as a result give them information that they think they want, instead of their true opinions. This can cause false interpretations and therefore invalid information. Furthermore, Ritchie and Lewis discuss real or imaginary pressure, which can also cause problems; â€Å"a common criticism of focus groups is that the group exerts a pressure on its participants. † (Ritchie. R and Lewis, J, 2003, p. 88). Participants may feel the need to give politically acceptable answers, feel under pressure to conform to other participants or adjust their views to fulfil social norms; this can cause inconsistency in the findings. None the less, another suggestion of why group interaction is a primary strength of focus groups is it allows the advantage of group diversity. Ritchie and Lewis (p. 188) consider tha t group discussion can reveal differences and diversities between participants which awards the researcher with a key opportunity to explore group diversity. Ritchie and Lewis believe that delving into diversity and dimensions of difference can both explain and explore causes, effects and consequences. Additionally, they suggest that by using heterogeneous rather than homogeneous participants, the resulted discussion can provide different perspective and views, which should need no persuasion by the moderator to be aired. However, too much diversity can result in weak data. Ritchie and Lewis (p. 190-191) also discuss that too much diversity can actually inhibit discussion. For example, major diversities in socio-demographic makeup, such as social status, of a group of participants can influence how open the group are. Participants may feel uncomfortable, threatened by others or anxious about the response they may receive. This weakness may make it difficult for the researcher to cover key topics in depth. Ritchie and Lewis emphasise the need for a balance in diversity of the participants Another strength of focus groups is the advantage of a good sample. By using certain participants within a focus group a researcher can gain strong results. Ritchie and Lewis (p. 192) suggest that using participants, who know each other or hold some type of relationship, can trigger pre existing memories which are extremely valuable for exploring and interpreting shared meanings. Furthermore, this set up can create a feeling of a safer atmosphere for participants to air their views or opinions. In comparison, using a sample of strangers can also be comforting for the individuals as they feel they may never see the other participants again therefore feel no need to hold back. However, a weakness in sampling is also present. Ritchie and Lewis (p. 192) note that a substantial problem with using a preconceived group of participants is group norms may dominate, limiting the openness of discussion. Furthermore, they state that any shared meanings may not be expanded on enough, as they may be taken for granted. This may result in the meanings having no value at all. Additionally, strangers may hold back discussion too much and fail to develop a ‘synergy’. The last strength of focus groups as a qualitative and interpretive method of enquiry is the advantage of saving time and money. Carson et al (p. 116) explain that the same number of participants used in other methods of research, such as interviews, can contribute information in the same or less time within a focus group as the latter are conducted in a group setting, rather than in repetitive and tedious, individual settings. Additionally, analysing and transcripts of information only need to be completed once. Consequently, this also saves the researcher money too. All fees are only payable once, such as room hire, or recording equipment. However, Morgan and Krueger (1993) criticise this account by stating that recruiting willing participants for focus groups can be both time consuming and costly unless participants are easily accessible. Many people are reluctant to take part without an incentive, refreshments and even paid travel, which can also be costly. In conclusion, focus groups as a qualitative and interpretive method of enquiry possess a substantial number of strengths and weaknesses. The main advantages are the collection of new information, the depth of understanding, group interaction, strong samples and savings in time and money. However, these strengths are also over shadowed by a number of weaknesses which could interrupt the consistency of data. However, as Carson et al (p. 117) suggest, the mass of advantages of focus groups easily outweigh the disadvantages. This may be because it is evident that focus groups as a method of enquiry, achieve more insight and depth of understanding than would individually be generated. Furthermore focus groups hold a unique strength, group interaction, not found in any other method. Finally, when evaluating the quality of results from a focus group, it is important to remember, as Ritchie and Lewis (p. 196) explain, that the most stimulating and successful focus groups come with experience.

10 Tips for Writing Your First Childrens Book

10 Tips for Writing Your First Childrens Book While you might think that writing a childrens book is an easy process, there are many challenges to writing a good childrens book and getting it successfully published. More childrens books with pictures are sent to potential editors and literary agents than any other type of book. To get to the top of this huge pile, you will want to follow these important tips to create a book that will stand out.Tip 1 - Figure out your target audienceWhen you think of children, what age range actually pops into your head first? Childrens reading abilities develop at a rapid pace, so your style needs to fit a very specific age group. Some age groups that are often used when choosing a target market for childrens books are as follows:Young Children: Ages 2–6Middle Grade: Ages 8–11Young Adult: Ages 12+There is a variety of reading levels within the young children age group. Children ages 5 and 6 years will probably be able to read more words than a child who is 3 years old. This is a key consideration when deciding on how many pictures and how many words you will use. Many writers think that their story will work for all age groups, but it is best to choose one group and write specifically for them.Tip 2 - Choose the right themeChoosing a theme is a crucial aspect of writing childrens books. There needs to be an appeal for your target age group. What is important to them? What kinds of situations are they concerned about in their everyday lives? For example, you dont want to write about a man who works every day at a fast-food restaurant when your target audience is pre-school children. Even if you have cute drawings and a fun story, that characters problems most likely wont resonate with very young children. The child needs to be able to identify with the characters visually as well as narratively.Tip 3 - Story development is keyThere needs to be a clear beginning to your story, a clear middle or peaking point, and a clear ending with closure. Childrens books dont need to have cliffhangers if there is a series of books. Children like resolutions to the story.The middle of the story needs to have some clear peak moment. What problem did the main character encounter? Did they meet someone special that day? Did the character maybe learn something new? Children can learn alongside the characters, especially when there are pictures and drawings to encourage a visual connection.Tip 4 - Keep it subtleJust because your story has a message for children doesnt mean that it needs to be made loud and clear. The children are reading the story first and foremost to have fun. You arent writing for the parents, either. To help you know if the moral of your story sounds too loud and clear, compare it to a fable. If you can see clear similarities to Aesops fables, then the message is probably too loud. While you might want to teach life lessons to the children through your story, it needs to first be a fun story.Tip 5 - Keep a good balance of words to picturesBecause childrens stories are short, it is a greater challenge to tell your story effectively. Using a good balance of words to pictures throughout the story can help to build a quality childrens book. Most childrens books with pictures range between 50 and 1,000 words in length. The story should stick to the point without using unnecessary words, terms, or events than can distract the child from the main point. There is one path with childrens books, which is different from adult novels and YA novels. There are a limited number of characters and the focus stays on their experiences.Tip 6 - Take your timeAgain, writing childrens books is not easy. Take your time to get it right. Despite being short, childrens books require the same type of effort that 300-page novels do. Review the story, diction, syntax, word choice, and other aspects that could affect how a child experiences the story. You could even consider the process similar to writing Pride and Prejudice as a limeric k with pictures.Tip 7 - Be uniqueIf you are submitting your book to a publisher or literary agent, youll want your story to stand out from the crowd. What makes it different from all the other childrens stories out there? What other books have your own kids read? How is your story different from those stories?You should also keep in mind that you can have a silly, a funny, or a serious childrens book. There is no one way to tell a story. A child could be dealing with grief or an injury or illness, and a more serious childrens book can help them to overcome those challenges. If you have a good idea for a serious childrens book, then be sure to apply all of the above tips to make it effective for your specific age group audience.Tip 8 - Find the right publisherIf you are not going the self-publishing route, then you will want to connect with the right publishing house or literary agent for this genre. Do some research into different publishers to find the ones who specialize in chil drens books. One way to find this information quickly is to look at published childrens books that you like or that are similar in theme and style to yours. Make note of the publisher listed on those books.Look those publishers up online and see if they accept unsolicited manuscripts. Not all publishing houses do. If they do not, then you will want to find a literary agent who can place your manuscript for you.Once you have chosen the right publisher and/or literary agent for your childrens book, you will want to write a query letter. This letter will be the key to getting your foot in the door. If you have nothing else edited for your childrens book, have your query letter edited. Publishers dont have time to accept letters and manuscripts that dont meet their standards, so be sure you meet all the requirements flawlessly before sending your letters out.Dont get caught up in scams. There are publishers that ask for money upfront or that only give you a very small percentage of the profits. Beware of those companies and stay away from them. This is why, despite the amount of time it can take, it is important to try and get picked up by a reputable company.Tip 9 - Find the right illustratorIf you choose to self-publish your work, then you will need to consider the illustrations. While it may seem like an attractive, cost-effective option, you should not illustrate your own work unless you are a professional illustrator. Set a realistic budget for your artwork. Be respectful of the time an illustrator will put into working on your book, and dont try to get them to do it for free or in exchange for royalties.Decide on what kinds and sizes of illustrations you want for your book. Do you want full-page illustrations or half-page ones? Will there be one per chapter? How big is your book going to be and how will it be laid out (horizontal, square, vertical)? All of these will determine what kinds of illustrations your book needs.If you are working with a publisher, then he or she will have illustrators. You will not need to search for an artist to create the drawings. You will, however, be able to collaborate with the publisher to ensure that the illustrations are what you envisioned for your story.Tip 10 - Consider costFor a 30-page childrens book, you could pay anywhere from $2,500 – $11,000. Royalties could be paid on top of that after publication. When figuring the cost, consider each illustration as its own piece of work. Generally, approximately $150 per illustration is a good place to start. There is a lot of time and effort that has to go into the drawings, so this is a reasonable expectation for a good illustrator. Plan plenty of time for this process as well. You dont want to rush illustrations because that can interfere with the creative process. A rushed set of illustrations can miss the mark when it comes to visually presenting your carefully created characters and storyline. With the right illustrations, you can have a gr eat start to marketing your book online direct to readers and to groups who will make bulk purchases for their students or patrons.Why are childrens books a good genre to write?Some people think that childrens book writers are the lesser types of authors. The illusion that writing childrens books is easy contributes to that misconception about the authors themselves. Despite this, writing childrens books is a rewarding and difficult process.Larger audienceWho do you think reads more books – children or adults? Children do! The Association of American Publishers reported that the children and young adult category saw the largest growth in the book industry in 2014. In addition, American children peak in their desire to read for fun in fifth grade. This means that from the time they start reading to the time they leave fifth grade, their desire for books is continually increasing. If you are looking for a continuing audience, then childrens books are a good place for you.Making moneyWhile some people think that there isnt enough money to make a living in the childrens book industry, this is not true. While it might take a while, childrens book authors do have an advantage when it comes to sales. Schools and libraries often make large orders of childrens books. This is especially true if the book has won awards or has been added to a particular reading list. This presents some pretty large marketing opportunities even for self-published authors. Working on cross-linking with bloggers and book enthusiasts will get your book recognized across the internet, which can translate directly into sales. You may even be able to get people to promote your book for you if you have an Amazon store and give affiliates a link to use to sell your book.Movies and TVThere are so many movies and TV shows based on childrens books that it would be hard to list them all. Many authors have even had their books optioned by studios. While that doesnt mean an immediate big paycheck , it does mean that there is that possibility for your story to be put out to audiences on additional mediums.In the end, writing childrens books is a lengthy and challenging process, but you have the opportunity to enhance the lives of young people all across the world. Seeing your work in libraries and schools, or even in your neighbors house, is worth all the time and effort you put into it.

Warrants in the Toulmin Model of Argument

Warrants in the Toulmin Model of Argument In the Toulmin model of argument, a warrant is a general rule indicating the relevance of a claim. A warrant may be explicit or implicit, but in either case, says David Hitchcock, a warrant is not the same as a premise. Toulmins grounds are premises in the traditional sense, propositions from which the claim is presented as following, but no other component of Toulmins scheme is a premise. Hitchcock goes on to describe a warrant as an inference-licensing rule: The claim is not presented as following from the warrant; rather it is presented as following from the grounds in accordance with the warrant Examples and Observations [T]he Toulmin warrant usually consists of a specific span of text which relates directly to the argument being made. To use a well-worn example, the datum Harry was born in Bermuda supports the claim Harry is a British subject via the warrant Persons born in Bermuda are British subjects. The connection between the data and the conclusion is created by something called a warrant. One of the important points made by Toulmin is that the warrant is a kind of inference rule and in particular not a statement of facts. In enthymemes, warrants are often unstated but recoverable. In alcoholic beverages should be outlawed in the U.S. because they cause death and disease each year, the first clause is the conclusion, and the second the data. The unstated  warrant is  fairly phrased as In the U.S. we agree that products causing death and disease should be made illegal. Sometimes leaving the warrant unstated makes a weak argument seem stronger; recovering the warrant to examine its other implications is helpful in argument criticism. The warrant above would also justify outlawing tobacco, firearms, and automobiles. Sources: Philippe Besnard et al.,  Computational Models of Argument. IOS Press, 2008Jaap C. Hage,  Reasoning With Rules: An Essay on Legal Reasoning. Springer, 1997Richard Fulkerson, Warrant.  Ã¢â‚¬â€¹Encyclopedia of Rhetoric and Composition: Communication from Ancient Times to the Information Age, ed. by Teresa Enos. Routledge, 1996/2010

Food Safety Paper Essay Example | Topics and Well Written Essays - 1750 words

Food Safety Paper - Essay Example Food can easily get contaminated by a number of reasons. Some types include microbiological contamination which is unnoticeable and occurs swiftly if food is left open. Another type of contamination includes physical contamination which is noticeable to the naked eye but occurs due to inattentiveness towards food in particles form. The last type of contamination is chemical contamination which occurs through airborne chemical substances which settle into food and may be very harmful (D'Mello, 2003). In UK, during the last 15 years, there has been a substantial increase in incidents related to food safety. In 1980, incidents regarding food-borne illness were around 12,700 in UK which bolstered up to 100,000 in 1998. The Health Education Authority (HEA) conducted a research which portrayed that around three million children even under teenage make their own breakfast and that 65 percent of such children serve their parents with evening cooked meals. There were 57 percent of children wh o prepared food with pets around them, and 46 percent shared their food with their pets during preparation (Food and Drink Federation, 1996). This shows how food safety is left loose and can be harmful for both, children and their parents. The incidents of most concern to citizens of the United Kingdom involve many unknown factors. In 1986, the first incidence of bovine spongiform encephalopathy (BSE) in British cattle was reported. It was not until 1996, however, that U.K. scientists identified a possible link between BSE, a new-variant Creutzfeldt-Jakob disease (CJD), and 14 deaths. This discovery resulted in the slaughter of all beef cattle over 30 months old and worldwide bans on sales of British beef. The sale of beef on the bone also was temporarily banned. Research into the long-term impact of BSE in cattle and it’s; relationship to CJD in humans is ongoing. The British government is investing heavily in research to learn more about the long-term impact on the populati on (Patnoad, 2001). Food safety involves a number of steps which need to be carried in order to ensure safe consumption. For this, the food must be well stored in clean and sanitized storage facilities, followed by proper preparation equipments and preservation facilities. In the United Kingdom, the sanitation process of food begins immediately after the food items are acquired from the market and is carried out effectively until the leftovers of the food are dealt with properly. These sanitation measures are not too complicated and can be easily practiced at home too. These measures are constructed with a series of processes that are followed in order to provide quality sanitized food from the commercial kitchens in UK to the customers, effectively. Firstly, it is made sure that food is prevented from getting contaminated through any types mentioned earlier. This is done by the decisive action of storing the food properly. Food items like sugar, flour, spices and cornmeal should be kept in airtight containers to barrier out bacteria present in the air. Also, items like vegetables and meat should be safely kept into airtight containers into a cold storage like freezer (Griffith, 1995). Commercial kitchens in the U.K have laid down basic kitchen sanitation guidelines which they follow which ultimately serves to be a vital element of food safety. They ensure that their preparation counters are properly sanitized and disinfected

THE WEATHERMEN Essay Example | Topics and Well Written Essays - 500 words

THE WEATHERMEN - Essay Example d against government officials targeted government buildings where warnings of evacuation were given to all officials with a warning that the attacks would be a form of protest against the government (Kirkpatrick, 2009). The rage demonstrations of 6th October, 1969 gave way to the bombing of the statue in Chicago that commemorated police casualties of the 1886 Haymarket riot. On 6th October, 1970 saw the statue rebuilt, however, it was blown up again by weathermen. It was rebuilt again and destroyed a third time by the same group. On February 16, 1970, the group planted a nail bomb on window ledge at the Park police station, San Francisco. One police officer was killed and a second officer was partially blinded. There were arson attacks in new York city were also blamed on the group with the explosion of Molotov cocktails filled with gasoline at the home of the Justice John Murtagh of the New York Supreme court being of the significant cases. Though no one was harmed in the explosion, it sent a very clear message since the judge was presiding over the case against members of the Black Panther party. The bombing of the New York Police headquarters in 1970 also falls into their mandate (Kirkpatrick, 2 009). Their strategic goal was to have the government cave in to their demands and stop bombing the Vietnamese. They wanted the government to provide democracy to all citizens in the world, and having to bomb one of the states would negate this principal (Kirkpatrick, 2009). They were only successful in instilling fear amongst the citizens because the government went on its campaign. They were arrested and by 1976, their numbers were decreasing and the divisions amongst them did not allow them to achieve much. The blacks and Hispanics were against their marginalization in the group and wanted to have a bigger voice in the way things were carried out in the faction (Kirkpatrick, 2009). Pape notes, â€Å"The cohesiveness of most groups is built mainly on having a common

John Proctor change during the course of the play Essay Example for Free

John Proctor change during the course of the play Essay How does John Proctor change during the course of the play? How might this change be communicated on stage? In Act one we first see John Proctor. He appears to be a very sharp and nasty man. We can see this in the way he talks to his servant, Mary Warren: Be you foolish Mary Warren? Be you deaf? I am looking for you more than I am looking for my cows!! If I were producing this play on the stage I would have Mary warren cowering away from John Proctor. This would give the audience an impression that he is quite a nasty man. But this all changes when he meets Abigail as she realises that he is still a powerful man even though he committed adultery with her: Gah, Id almost forgot how powerful you were John Proctor! In the same conversation he shows he has feelings for Abigail and that he is a deceitful person: Oh, how you sweated like a stallion whenever I come near. This language creates a sense of a passionate relationship. If I were producing this on stage I would have Abigail trying to hold John while he is looking away and checking no one is around. Even though he has committed lechery he is still protective over is wife as he tells Abigail that she will not speak anything of Elizabeth to him. He also shows that he is in denial and a liar as he denies anything ever happening between him and Abigail: Aye but we did not The language from the conversation with Abigail creates a sense of confusion with Johns personality as he does one thing and says another. Although he is a well-respected member of the community, as the audience we dont really know whether to trust him or not. He has a high expectation of Hale before he meets him and when he first meets him he is shocked by him: Why, Mr. Hale! Good evening to you, sir. Come in Come in. If I were producing this play then I would have John looking quite flabbergasted. This would show that Mr. Hale impresses him and that he respects him. He is also respectful to him: Ive heard you be a sensible man, Mr. Hale This concludes how John is respectful to his fellow villagers. He is well respected in the community and this may be why. In Act 2 we see the relationship between him and his wife, Elizabeth. The relationship in their marriage seems to be quite distant as john arrives late home. This could suggest that he stayed away longer because he wanted to avoid Elizabeth due to the fact that he has a guilty conscience: What keeps you so late its almost dark In a production of this play I would have the room very dark with just a few candles on the table. There would be food on the table but it would not look appetising, as it would have gone cold. There would be family pictures on a dresser at the side. This indicates that john is a family man, or so Elizabeth thinks. Even though there are pictures of their family presented in the kitchen, this is due to their appearance in Salem. They are well respected so if they tell people that John has been unfaithful then the village will look down on them. As readers it seems that Elizabeth knows about Johns affair as they had an argument about forgiving and forgetting but John is nasty to Elizabeth and shouts at her: Oh, Elizabeth, your justice would freeze beer! Although he is irate with her he still wants to please her as he was unfaithful to her. He does this by complimenting her cooking even though he changed it so it would taste better. Johns temper also increases when he has arguments with Elizabeth. He constantly takes his anger out on Mary Warren even though she hasnt actually done anything wrong: Ill whip you if you dare leave this house again! This language creates a sense of him being a bully. Mary Warren always seems to be the victim. Proctor shows he is bossy also when he orders Mary Warren to go to bed. This is what adults say to young children not to 18 year olds. This gives us a sense that he is treating her like a child and is disrespectful to her. Mary Warren is also more than Johns servant in the house as he tries to get her, along with himself, to overthrow the court to free Elizabeth. This also enables him to get revenge on Abigail for accusing his wife. If I were producing this play then I would have Mary trying to run away shouting that she wont do it. This would indicate that she is scared of John and doesnt feel safe near him. His anger also is shown in this Act as he rips the deputy governors warrant up. This is very disrespectful and rude to Mr. Hale, Mr. Danforth and Cheever as they are the people giving out warrants, leaving Mr. Danforth to sign them. John has destroyed legal documents that have been given out by these 3 men. John also shows that he is religious and is part of the belief of Christianity as he shouts at Mr. Hale: Pontius Pilate! God will not let you wash your hands of this! If I were producing this play on stage I would have John with lots of anger shown on his face looking like he was going to hit Mr. Hale. Mr. Hale would turn around and start to run towards Cheever. This would indicate that John is a scary man and that getting away from him is probably the best thing to do. His emotions suddenly change when Elizabeth appears. He turns into a caring man when they are taking her away: I will bring you home, I will bring you home soon This language shows that John can be caring, as he has forgotten about Mr. Hale and Cheever and is now concentrating on his wife. Proctor has faith that his wife never lies. She confessed that she doesnt believe in witches even though her religion says she should believe in them. At the end of act 2 John feels quite scared as he is trying to make Mary overthrow the court and she doesnt want to do it: My wife will never die for me! I will bring your guts into your mouth but that goodness will not die for me! John character has gone from being angry to being scared in Act 2. In Act 3 Johns attitude changes, as he becomes quite a false man. This is shown when he is in the court introducing his case to Danforth: She has signed a deposition The language indicates that he is playing a court game as he has written a legal statement. When he is presenting himself he is very polite to Mr. Danforth, this is probably in his attempt to overthrow the court. He responds to questions very politely and doesnt appear violent: John Proctor, sir, Elizabeth Proctor is my wife Even though John stays calm, Danforth constantly tries to interrogate him. This slowly increases his temper; he keeps to his words without erupting with anger, as he knows this will do him more harm than good. When John speaks Danforth is constantly interrupting him, this is frustrating for him, as he cannot finish what he is saying: I come not to hurt the court, I only- The technique that Danforth uses to interrogate John suggests by Johns reaction that it is annoying and could start an argument. If I were producing this play then I would have John dressed smartly so he looks professional and Danforth sat higher up than John so he looks more important. John would try to avoid looking Danforth in the eyes. This would indicate to the audience that John is a little fearful of Danforth, as he knows that he could sentence himself and his wife to death at any time. When Elizabeth Proctor was accused of witchcraft due to the poppet that was found and Abigails accusation this made John angry. In court John is sarcastic about this and tries to change the subject and make it funny: There might also be a dragon with five legs in my house but no one has ever seen it! This language also shows that John is biding time with the court. If I where producing this play then I would have John laughing, looking around the court but no one else would be laughing. This could indicate that he is scared and is trying to laugh it of or this could be so he can think of more negatives about Abigail and prove that she is lying. John is also indiscreet as he tells Danforth about how Abigail laughed during Prayer: she were twice this year put out of this meetin house for laughter during prayer! John also shows that he is nasty as he calls Abigail a whore. Consequently this proves that John Proctor wants to seek revenge on Abigail. Even though this makes Abigail sound like the victim she is not as she is the one who is making false allegations against honest, well respected members of the community. When John is presenting his own case to save his life he is like a hero and he is very brave. He tells Danforth what he actually thinks of him: I see the boot of Lucifer, I see his dirty face, and it is my face and yours Danforth!

Good and Evil in Young Goodman Brown by Nathaniel Hawthorne Essay

Good and Evil in Young Goodman Brown by Nathaniel Hawthorne In â€Å"Young Goodman Brown,† there is a fight between good and evil with one main character being torn between the two sides and every other character seemingly on one side or the other through the reader’s view, although many characters do deceive Goodman Brown about whether they are good or evil. This fight between the two sides and the deception that causes confusion for Goodman Brown is the source of tension throughout the entire story. In â€Å"Young Goodman Brown,† every character’s traits and dialogue, the setting, and even colors mentioned have double meanings and are symbolic to the main binary oppositions of either good or evil. In the beginning of the story, Young Goodman Brown â€Å"crosses the threshold† of his home, leaving his Faith, whom he calls his â€Å"angel on earth† and traveling on a journey into the dark night (page 2186). Right away the reader sees that Faith is symbolic of goodness, although she does wear pink ribbons, a mixture of white and red that symbolizes purity and sexuality, but these are worn in the confines of her marriage, causing the reader to view the pink as being sacred. The journey Goodman Brown is taking is opposite of everything that Faith stands for and immediately appears to be ominous when good Faith begs him to stay with â€Å"trouble in her face, as if a dream had warned her what work is to be done tonight† (2187). Goodman Brown knows that he is leaving for an â€Å"evil purpose,† but feels justified in doing so because â€Å"after this one night [he’ll] cling to [Faith’s] skirts and follow her to Heaven,† as if hi s association with Faith, who represents goodness, will save him and allow him to enter into Heaven even if he enters into the si... ...odman Brown is forever changed by the revealing of the true deceptive nature of his fellow Christians that night. Everything and everyone he believed in is now viewed as evil, not good. His own worship in church is drowned by â€Å"an anthem of sin [that] rushed loudly upon his ear and drowned the blessed strain† of his song (2195). The key fact is that Goodman Brown let the evil images and people take his Faith away, but he never stops being â€Å"followed by Faith,† even when she is â€Å"an aged woman† and he is â€Å"borne to his grave† (2195). He stops loving and living by his Faith, but she never stops loving and living by him. Evil overtakes Goodman Brown, making his dying hour gloom, but Faith remains in the end. Work Cited Hawthorne, Nathaniel. â€Å"Young Goodman Brown.† The Heath Anthology of American Literature. Ed. Paul Lauter. Boston: Houghton Mifflin, 2002. 2186-95.

Crime and Punishment Dreams

Sometimes a dream is much more than simply a dream. Sigmund Freud explains a dream’s ‘latent content’ is heavily derived from the ‘manifest’ dream-thoughts. The manifest being what is evident in the dream, and the latent being the underlying meaning of the dream. In Raskolnikov’s dream, the manifest is that he is a seven year old boy who is fond of horses. He sees a horse being tortured and beat, bringing amusement to the townspeople, as he walks with his father. As the horse dies, he goes to hug the beast and kisses it.When Raskolnikov awakens, he renounces that â€Å"accursed dream of [his]† and wonders if he can actually â€Å"take an axe [and] split her skull open,† referring to the pawnbroker, Alyona Ivanovna. The latent content to Raskolnikov’s dream highlights his dual personality. Similar to the instance of the drunken girl, Raskolnikov evinces his emotional and compassionate side by showing his love for horses as h e runs to it when it is killed. At the same time, his rational and abstract views are also described as he thinks about committing the crime and believes he has every right to do so.It is not evident who Raskolnikov clearly is in the dream. He is a representation of the horse, the boy himself, or even the gruesome murderer of the horse, Mikolka. He represents the horse because he thinks of himself as a victim in a terrible life, the boy because he can be loving  and have emotions and Mikolka because of his thoughts and plans to kill Alyona. Even though his dream is very blatant in its story, the overall meaning of it signifies something much more than just a flashback.

Ethics in Research The Tuskegee Syphilis Experiment Essay

The field of medicine has experienced rapid growth with in the few 150 to 200 years, and over the years we have learn that many of these scientific developments were made at the expense of unorthodox procedures and research carried out with little to no concern on the unethical aspects of the research, as medical science advance the researchers place little or no effort towards informing subjects about the nature of experiments. Tuskegee syphilis experiments in Alabama was on especially an infamous experiment, from ‘‘1932 to 1972’‘ the U.S. Public Health Services (PHS) conducted an experiment on 400 African American males in the late stages of syphilis these men, for the most part illiterate sharecroppers from one of the poorest counties in Alabama, were told what disease they were suffering from or of its seriousness, informed that they were being treated for â€Å"Bad Blood† their Doctors had no intention of curing them for syphilis at all. The data for the experiment was to be collected for autopsies of the men, and they were thus deliberately left to degenerate under the ravages of tertiary syphilis which can include tumors, heart disease, paralysis, blindness, insanity and death, this is the most unethical, immoral and genocidal act carried out and funded my U.S. Public Health Services. Coercion or leverage was the main tactic the PHS researchers use to recruit their test subjects, whom was poor uneducated sharecroppers that luck the resources needed to seek out side help, by misinforming the participants about the truth of their illness (syphilis), but non the less this was a means for the PHS to carry out their hidden agenda, to make them aware that they do have an illness and The U.S. Public Health Services was there to help treat them of their so call bad blood pandemic, this act of coercion provided the PHS the leverage they need to recruit necessary research subjects. Because of this the consent acquired by the researchers from the research subjects was invalid because the information provided by the researchers was subjects was invalid, this violation of inform consent stemmed further, the researchers did not explain the expectancy and severity of the research, the researchers deliberately did not inform the subjects  that they have the right to decline to participate and to withdraw from the research once it has begun. The spider web of lies and deception planed and carried out by The U.S. Public Health Services researchers had no plans of curing the syphilis pandemic, the deception in this research is the main underlying reason why this research study is unethical in nature, rather than the actual deception itself, the deliberate use of deception in this research resulted in the deaths of a 100 African Americans research subjects, these deaths was actually apart of the research it self. ‘’The study actively kept the men away from treatment, even after penicillin became widely used for the treatment of syphilis in 1950s. In February of 1969, the PHS decided to continue the  study and to continue to deny the men antibiotic treatment even though penicillin had become established as the standard treatment for syphilis, because it assumed that the disease was far too advanced for it to be treated. Associated Press reporter Jean Heller broke the story on July 25, 1972 on the front-page of the New York Times and the study stopped at once’’ After the research had ended the only seventy-four participants of 400 infected subjects had still been a live after the study got exposited, In August 1972, an ad hoc committee found the study to have been â€Å"ethically unjustified† and argued that penicillin should have been given to the men upon its discovery. 40 years after the experiment had ended the test subjects was not Adequate debriefed on the true nature of the study and the long-term effects of the of the syphilis on their bodies, wife and kids. After the press release of the Tuskegee syphilis experiment the test subjects was provided with little to no confidentiality from the press or PHS after the findings of the research was publish. The experiment diversity was limited to African Americans males, who were the carry of the syphilis. References William J. Clinton, â€Å"Remarks,† in Tuskegee’s Truths: Rethinking the Tuskegee Syphilis Study, ed. Susan M. Reverby (Chapel Hill: University of North Carolina Press, 2000), 574-577. Thomas G. Benedek and Jonathan Erlen, â€Å"The Scientific Environment of the Tuskegee Study of Syphilis, 1920-1960, Perspectives in Biology and Medicine 43 no. 1 (1999), 1-30. Ad Hoc Tuskegee Syphilis Panel, â€Å"Selections from the Final Report,† in Tuskegee’s Truths: Rethinking the Tuskegee Syphilis Study, ed. Susan M. Reverby (Chapel Hill: University of North Carolina Press, 2000), 166. Jean Heller, â€Å"Syphilis Victims in the U.S. Went Untreated for 40 years,† in Tuskegee’s Truths: Rethinking the Tuskegee Syphilis Study, ed. Susan M. Reverby (Chapel Hill: University of North Carolina Press, 2000), 116-117. anessa N. Gamble and Deborah Stone. â€Å"U.S. Policy on Health Inequities: the Interplay of Politics and Research,† Journal of Health Politics, Policy and Law 31, (2006): 93-126. Ruth R. Faden, Susan E. Lederer , J. E. Lederer, and Juan D. Moreno, â€Å"U.S. Medical Researchers, the Nuremberg Doctors Trial, and the Nuremberg Code,† Journal of the American Medical Association, 276 no. 20(1996): 1668. Martin S. Pernick, â€Å"The patient’s role in medical decision making: a social history of informed consent in medical therapy,† in Making Health Care Decisions: A Report on the Ethical and Legal Implications of Informed Consent in the Patient-Practitioner Relationship, President’s Commission for Study of Ethical Problems in Medicine and Biomedical and Behavioral Research, 3 1-25.

Voyage to the Moon The Fantastic Dream of Georges Méliès

Voyage to the Moon The Fantastic Dream of Georges Mà ©lià ¨s The silent film Voyage to the Moon directed by Georges Mà ©lià ¨s represents an important landmark in the development of cinematography since it incorporates a variety of techniques that were revolutionary by the standards of the early twentieth century. For a long time, the color version of the film was believed to be irretrievably lost.Advertising We will write a custom essay sample on â€Å"Voyage to the Moon†: The Fantastic Dream of Georges Mà ©lià ¨s specifically for you for only $16.05 $11/page Learn More However, due to painstaking effort of many cinematographers, it was eventually restored and displayed at the Cannes Film Festival. Overall, one can say that the restored version of this movie only enhances the sense of unreality that Mà ©lià ¨s tried to create; moreover, it highlights the idea that Voyage to the Moon is a surrealistic fantasy and a theatrical performance, rather than a science-fiction film. This is the main thesis that sh ould be elaborated in greater detail. By coloring this film, cinematographers were able to enrich this work of art. In particular, the color version helps the audience understand the way in which this director could have envisioned the fantastic images that he created. For instance, it is possible to speak about the scenes in which the landscape of the Moon is depicted. To a great extent, this landscape becomes much more vivid. Furthermore, the audience can better visualize the clothes of the main characters and the complex scenery designed for the movie. This is one of the changes that should be considered, since for more than a century, the viewers were deprived of this opportunity. Apart from that, this version enables the spectators to see that this film can be compared to a theatrical performance with very complex stage decorations that are more important than actors who cannot contribute much to the film. This is one of the techniques frequently employed by Georges Mà ©lià ¨ s. Additionally, much attention to should be paid to the sound track included in the restored version of this movie. At the beginning, it creates the sense of suspense and prompts the audience to think that the main characters can be exposed to grave danger. In contrast, the original musical score creates a light-hearted mood which does not give rise to any misgivings. This is one of the differences that should be considered by the viewers. One can also say that the color version changes the effect produced by the fantastic elements of this movie. In particular, the viewers can see that Georges Mà ©lià ¨s wants to highlight the unreality or even theatricality of the action. This argument is particularly relevant if one speaks about Mà ©lià ¨s’s conception of the Moon surface.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, one can speak about the giant mushroom s that seem to be taken out of a surrealistic dream when they are colored (Voyage to the Moon). Furthermore, the director’s portrayal of the Moon inhabitants or Selenites becomes more vivid. These insectoid creatures appear to be even more grotesque (Voyage to the Moon). The main issue is that at the time, when this film was first released, the images of Selenites produced a long-lasting impression on the spectators, but nowadays, they seem to be comic. Yet, it is difficult to determine whether Georges Mà ©lià ¨s could anticipate this effect. This is one of the aspects that can be identified. It is possible to argue that Voyage to the Moon cannot be viewed as a science fiction film, even though this cinematographic work was partly inspired by Jules Verne’s novels. However, Georges Mà ©lià ¨s uses them to create fantastic or even surrealistic images. For instance, one can mention the scene depicting astronomers’ landing on the Moon. It seems that they reach a fairy-tale world inhabited by grotesque monsters that explode as soon as they are hit. Such images are hardly compatible with science-fiction cinematography or literature. Moreover, one can mention the opening of Astronomers’ Club. The actors’ clothing and setting suggest that the action could take place in the Middle Ages, but not at the beginning of the twentieth century (Voyage to the Moon). In this way, Georges Mà ©lià ¨s increases the sense of unreality that has to captivate the audience. One can also say that the plot of this movie is only as used as a pretext for showcasing the images that cinematographic art can produce. However, he does not want to depict the events in a realistic manner. The adoption of this approach is one of the reasons why Georges Mà ©lià ¨s is distinguished among other film-directors who worked during the silent era of cinematography. This is one of the points that can be made. Overall, this discussion suggests that the restoration o f Georges Mà ©lià ¨s’s film throws a new light on this cinematographic work. First of all, it demonstrates that Georges Mà ©lià ¨s intended this movie to a fantasy film which was not closely related to science fiction.Advertising We will write a custom essay sample on â€Å"Voyage to the Moon†: The Fantastic Dream of Georges Mà ©lià ¨s specifically for you for only $16.05 $11/page Learn More More likely, this film should be viewed as a theatrical performance showcasing fantastic and surrealistic images. So, the restoration of the colored version of Georges Mà ©lià ¨s’s enriches this masterpiece and helps the audience better appreciate this work. These are the main arguments that can be advanced. Voyage to the Moon. Ex. Prod. Georges Mà ©lià ¨s. Los Angeles: Technicolor Lab, 2011. DVD.

The Role of DNA in Evolution

The Role of DNA in Evolution Deoxyribonucleic acid (DNA) is the blueprint for all inherited characteristics in living things. It is a very long sequence, written in code, that needs to be transcribed and translated before a cell can make the proteins that are essential for life. Any sort of changes in the DNA sequence can lead to changes in those proteins, and, in turn, they can translate into changes in the traits those proteins control. Changes at a molecular level lead to microevolution of species. The Universal Genetic Code The DNA in living things is highly conserved. DNA has only four nitrogenous bases that code for all differences in living things on Earth. Adenine, cytosine, guanine, and thymine line up in a specific order and a group of three, or a codon, code for one of 20Â  amino acids found on Earth. The order of those amino acids determines what protein is made. Remarkably enough, only four nitrogenous bases that make only 20 amino acids account for all diversity of life on Earth. There has not been any other code or system found in any living (or once living) organism on Earth. Organisms from bacteria to humans to dinosaurs all have the same DNA system as a genetic code. This may point to evidence that all life evolved from a single common ancestor. Changes in DNA All cells are pretty well-equipped with a way to check a DNA sequence for mistakes before and after cell division, or mitosis. Most mutations, or changes in DNA, are caught before copies are made and those cells are destroyed. However, there are times when small changes do not make that much of a difference and will pass through the checkpoints. These mutations may add up over time and change some of the functions of that organism. If these mutations happen in somatic cells, in other words, normal adult body cells, then these changes do not affect future offspring. If the mutations happen in gametes, or sex cells, those mutations do get passed down to the next generation and may affect the function of the offspring. These gamete mutations lead to microevolution. Evidence for Evolution DNA has only come to be understood over the last century. The technology has been improving and has allowed scientists to not only map out entire genomes of many species, but they also use computers to compare those maps. By entering genetic information of different species, it is easy to see where they overlap and where there are differences. The more closely species are related on the phylogenetic tree of life, the more closely their DNA sequences will overlap. Even very distantly related species will have some degree of DNA sequence overlap. Certain proteins are needed for even the most basic processes of life, so those selected parts of the sequence that codes for those proteins will be conserved in all species on Earth. DNA Sequencing and Divergence Now that DNA fingerprinting has become easier, cost-effective, and efficient, the DNA sequences of a wide variety of species can be compared. In fact, it is possible to estimate when the two species diverged or branched off through speciation. The larger the percentage of differences in the DNA between two species, the greater the amount of time the two species have been separate. These molecular clocks can be used to help fill in the gaps of the fossil record. Even if there are missing links within the timeline of history on Earth, the DNA evidence can give clues as to what happened during those time periods. While random mutation events may throw off the molecular clock data at some points, it is still a pretty accurate measure of when species diverged and became new species.

Use of Computers in Hotels Essay Example | Topics and Well Written Essays - 2750 words

Use of Computers in Hotels - Essay Example One of the trends he identified was the shift from an Industrial Society to an information society. The level of change involved is so fundamental yet so subtle that we tend not to see it or if we see it, we dismiss it as overly simplistic and thus we ignore itThe problem is that our thinking our attitudes, and consequently our decision-making have not caught up with the reality of things. Naisbitt further stated that Apple Computers, a pioneer in the field of personal computers, estimated that total sale of computers would grow at least 40 percent annually. On the other hand, scientific and technical information was increase 13 percent per year at the time of this study and was expected to increase to 40 percent per year thus creating the need for more powerful information systems and increasing the population of scientists. Naisbitt added that this level of information was clearly impossible to handle by present means. Information had become very important to modern society. In most business, demographic information about client was not readily available in the hotel industry however it was very easy to track down the demographic information of client because every guest or group must register when checking in. Goffe and Parker stated that computers can greatly simplify the task of managing large masses of information. Unfortunately at the time of this study the lodging industry in the world was about a decade behind other industries in incorporating computer techniques. Even in those hotels that were using computers their use was usually limited to the front office, and marketing applications were usually an after though if they were not neglected entirely. The problem of insufficient computer use in hotel marketing was discussed by several other experts in the hospitality industry Taylor (2006) stated that the sales and marketing function have always been deemed beyond the reach of available technique. Sales people still wrote booking in diaries instead of entering information in computers. With so many variables impacting upon hundreds of bookings, it was very easy to make costly mistakes for example salesmen might forget to log their room sales in diaries causing rooms to be overbooked. Insufficient computer use can also cause problems like delays in replying to customers about the availability of rooms because data is not immediately available to Goffe and Parker (2005:110); computer if utilized properly could bring many benefits to hotel marketers. They added that computers can be used for following things very easily. In Advertising, Sales promotion and Publicity areas: Measurement of the effectiveness of different advertising and commercials. Measurement of the effectiveness of different sales promotion. Preparing past clients mailing list. Monitoring of advertising budgets. Preparing publicity budget. O'Connor (2004) elucidates the different functions of computers for marketing purposes: In Sales and Sales Management: Preparation of market share analysis. Tracking and ranking how much business each geographic market brings. Preparing potential clients list. Tracking the reasons for cancelled